Ongoing Promotional Opportunities
Event Process
How We Do It
Sound Relief develops each Event in such a way that the concept can be replicated on a regular basis. By creating a concept that is repeatable, we can extend the impact of the marketing and publicity efforts from Event to Event. Creating a consistent “theme” allows Sound Relief to solidify associations and agreements with Event sponsors, media, and other promotional and financial supporters—entities who value the ability to plan and execute deals well in advance so they can manage strategic budgets. In addition, long-term planning helps maintain the life of the Event in the minds of the donors and general public which helps mitigate the risk involved in Event planning.
Sound Relief extends the life of each
Event by taking advantage of three distinct promotional periods
Pre-Event Day(s)
Sound Relief will:
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Promote the Event through multiple media and publicity outlets and through content offered via Event web sites and other well crafted publicity efforts, generating a resonance of positive messaging
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Develop a package of benefits to sponsors and other financial supporters and move toward finalizing each entity’s support to maximize overall income
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Open the box office to generate immediate cash flow from ticket sales which promotes cash flow and helps manage budget risk
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Open donation and publicity portals, like and event specific website to drive the public to all of the above
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Create PR opportunities (e.g. celebrity “visits” to schools, mobile van, press releases, media pieces, etc.) to create a positive clamor about the Event and the Partner’s initiative
Event Development Days
Sound Relief will:
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Educate audience about the Partners program through media packages shown as part of the Event format—with Partner and other notables highlighting the initiative, defining financial needs, and thanking donors for their support
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Invite financial participation through a variety of interactive media (donate via cell phone, in-person pledges, Event web site spending, etc.) to expand the vehicles used to garner income and to provide additional platforms for sponsors and other brands to tie-in to through audience participation—all of which increases the value of benefits sold to the same
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Offer Event-related products (t-shirts, hats, posters, etc.) which assists with long-term fund raising plans and creates a consistent means of promoting the initiative through visualization of Event branding—while adding value to sponsors can place brand and corporate logos directly on merchandise
Post-Event
Sound Relief will:
( from the Event day forward )
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Promote the Event “elements” including the marketing and branding platforms created for sponsors, underwriters, and the Partner
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Offer Event related products, (e.g. CDs, DVDs, downloads, goods etc.) as a means to get artist support through publicizing the products and their participation, and to gain distribution outlets, entities who will benefit from product sales and from the liaison with Sound Relief and the Partner to create income for the initiative and add value for the sponsors
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Create new media products from original Event to maintain public awareness of the initiative and create continuity and enthusiasm from Event to Event
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Use the first annual Event as a launching pad for the “series” to increase the value of benefits offered to sponsors, media and other financial supporters of the Event concept
In addition to the other efforts Sound Relief will construct a ‘event specific’ website ...
As each Event is established with theme, performers/celebrities, venue and timetable, Sound Relief establishes an official Event web site. This opens a portal to the general public, and provides an easy channel for accessing information about the Event. This interactive web site will house marketing elements and promotional materials, and will provide various opportunities for donation.
As an important part of Sound Relief’s Event management method, the web site will be designed to launch when Event tickets go on sale. This strategy revs up the public relations engine which will assist in creating the kind of positive public awareness that translates to immediate ticket sales and direct donations. The web site also provides a vehicle for branding opportunities and sponsor participation. Sound Relief Events generate a host of fresh publicity and public relations opportunities—which help make a lot of noise!